First Ascent is South Africa’s leading specialist outdoor gear and apparel manufacturer. They locally design and manufacture their apparel using a perfect blend of technology, cutting-edge materials, manufacturing techniques, and performance-tested designs. Their first product rolled off the production line in 1989 and is now synonymous with world-class design and quality, First Ascent has been leading the way in the outdoor space for over 3 decades. Every item of First Ascent gear is made by outdoor fanatics for real people who do real outdoor pursuits. Worn and used by ordinary people every day, as well as many of South Africa’s leading extremists in some of the most inhospitable places on earth, their products are designed to keep you comfortable and protected under harsh conditions – which may even include saving your life.
First Ascent is proud of the fact that their products are designed, tested, and engineered to withstand extreme weather conditions, no matter where in the world you are. Their proudly South African heritage and homegrown approach is what has entrenched them in the lives of so many outdoor adventurers, both locally, and internationally.